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Throughout our company’s 27-year history, we have been continually moved by how meaningful gaming experiences can create fond, lifelong memories for players. All of us at PlayStation take special joy in creating unique products and experiences that delight our fans. This includes everything from our consoles and critically acclaimed games, to community challenges such as Seize the Throne and Treat Codes, to digital and live events including State of Play.
Today, I’m pleased to reveal PlayStation Stars, a brand new loyalty program that celebrates you, the player, for being on this ever growing gaming journey with us. PlayStation Stars will be free to join when it launches later this year. Once you become a member, you’ll earn rewards by completing a variety of campaigns and activities. Our “Monthly Check-In” campaign simply requires you to play any game to receive a reward, while other campaigns require you to win tournaments, earn specific trophies, or even be the first player to platinum a blockbuster title in your local time zone.
All PlayStation Stars members will have opportunities to earn loyalty points. Points can be redeemed in a catalog that may include PSN wallet funds and select PlayStation Store products. As an additional benefit, PlayStation Plus members enrolled in PlayStation Stars automatically earn points for purchases on PlayStation Store.
Also, as part of PlayStation Stars, we are unveiling a new type of reward called “digital collectibles.” Collectibles are as diverse as our portfolio of products and franchises. They are digital representations of things that PlayStation fans enjoy, including figurines of beloved and iconic characters from games and other forms of entertainment, as well as cherished devices that tap into Sony’s history of innovation. There will always be a new collectible to earn, an ultra rare collectible to strive for, or something surprising to collect just for fun.
We hope this new program brings to mind past gaming memories while making you excited for the future with PlayStation: commemorating the gaming eras we created together, charting new paths to explore, and bringing players together for global celebrations. This is just the beginning for PlayStation Stars, and the program will continue to evolve over time. We’re currently doing some early tests on this program before launching it later this year in phased regional rollouts.
We hope you’ll enjoy the program once it launches. We’ll be back with more updates in the future. Thanks for reading!
NFTs NFTs NFTs NFTs. ****’s trippin’
🫡
Now create Playstation Home and connect it with it :D
When it comes to granting loyalty points you should finally consider addressing the loyal customers who already purchase games that inevitably become free to them with their PlayStation Plus membership. I can’t tell you how many times I’ve been left frustrated to learn that a game I recently purchased then went on to become available to me for free with my PS+ subscription. To date the value proposition has suffered with your services simply because you have failed to address this specific piece for years.
Imagine, anytime a game becomes available that a PS+ / PS Stars member already owns, a minimum amount of loyalty points will automatically be granted to the customs account. Just think about how positive a policy like this would be received by everyone in your fanbase. Goodwill for PlayStation. Goodwill for your loyal customers.
If PlayStation is serious about cultivating more loyalty, this PlayStation Stars program will inevitably remain inadequate if it doesn’t address this previous purchases pothole that has existed since PlayStation Plus launched years ago. Only by finally addressing this piece will this new program truly succeed in cultivating substantive loyalty with your customers.
It’s low hanging fruit guys. The logistics are not remotely insurmountable. Get it done and reap the rewards.
Yeah would much rather get loyalty points for every PS+ game I don’t download, 99 percent of the time. Or better yet, the simple choice not to have to get involved with PS+ just to pay for online. -_-