Hey everyone, I’m Kim Nguyen, Marketing Manager for PLAYSTATION 3. This is my first post and I’m happy to report that the PS3 brand campaign officially kicks off this week with our online campaign. The first of many banners will appear today and run through December. In a nutshell, the theme of this year’s campaign uses computer animation to model key PS3 iconography in a black onyx world. Phew, yeah, that’s a mouthful. Better yet, why don’t you see it for yourself. This link takes you to the “Blu-ray” banner and is just the beginning with lots more to come. Stay tuned…
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I think the sound should be enabled automatically when you mouse over the banner and also some sounds when the “animation” before the video begins, like a scream in the Heavenly Sword etc.
[…] Manager for PlayStation 3 Kim Nguyen says that "the theme of this year’s campaign uses computer animation to model key PS3 […]
Finally! It only took ya’ a year, SONY!
This doesn’t seem like it will come off as anything more than another banner ad campaign.
It’s still too much cinema blockbuster garbage and not enough about the gaming experience. Is the PS3 made for me to play games on, or get suckered into BluRay with?
Former, let’s see a broader variety of titles. Latter, forget it. Sony’s formats can be superior in many instances but they never garner wide mainstream adoption.
now that’s an impressive ad. I Like when you chose between Uncharted,HS and blu-ray and movies would come up. Really great job!
@53: Hahaha…she’s no relation to Tila Tequila/Tila Nguyen. Vietnam just has like 3 last names and Nguyen is one of them.
I should know, I work with 7 Nguyens and none of them are related.
Good job on the ad work. Now if you can figure out how to get around Adblock Plus everyone may see it. ;)
Sony used to have these great and strange European advertisements on TV, it made you wonder what something was and then a couple of second later it’s Ratchet and Clank or something.
I don’t agree with the 50 posts declaring that Sony’s TV campaigns suck. On the contrary, MICROSOFT’S suck. It just so happens that they’re using the advertising you’re used to, which is what M$ does best: take an overused idea, twist it to add their product, push marketing with $$$$$. profit.
don’t listen to the haters Sony, I for one have LOVED LOVED LOVED the PS3 commercials, especially the US ones. The European ones, I get, but are very odd and most US consumers wouldn’t like the amount of thinking it requires (see: not much) to understand..but even so, they are cool. Stay different Sony, don’t cave in and fight at M$’s level. You know the proverb.
MOAR WHITE ROOM COMMERCIALZ
forgot to add, that banner is nice. So nice. I love that style, seeing it a lot more lately it seems. Keep it up!
This has been said but you need more TV/Radio adds for the console and games. Great job still.
Nice one Kimmy. Ps3 really needs it.
Sony, do you not “get it”?
No one has said “the Ps3 is a great game system if only it would be more an entertainment system”. If people want blu-ray they’d buy a blu-ray player.
Instead people want a game console, and for that we need a good stream of games. Why spend the money on ads when you have other major problems that arn’t getting any help currently.
I guess the Sony consoles are no longer focused on gaming and I think that’s why I’ve switched to using most of my money on the 360 for games. I have a PS3 I just never use it.
Finally a good advertisment.
“If people want blu-ray they’d buy a blu-ray player.” If people want both games and bluray, they’d buy both. Which is why advertising blu ray is so important, to show consumers that PS3 is both a BR machine AND a gaming machine, thus in the rollover video, it shows Uncharted to demonstrate beauty of BR at the same time to show that PS3 has great games like Uncharted.
P.S. this ad is so much better than those bizzar baby crying ones.
It’s great to know that Sony is hearing the costumers and all of us PS3 owners. Way to go Sony ! Keep up the good work!
WOW!!! What a great ad. Is there supposed to be sound? If so I didn’t get any.
That god you are not using that creepy baby ad anymore!
Wow that is sooo sexy! It reminds me of the Transformers movie :) Instead of that retarded xbox being a transformer they shouldve definitly had some ADVANCED technology XD ZING!
When marketing the PS3 people should learn something about it. The “this is living” commercials were the most pathetic adverts I’ve seen in a while.
The ad banner looks interesting.
[…] desconocido wrote an interesting post today!.Here’s a quick excerptHey everyone, I’m Kim Nguyen, Marketing Manager for PLAYSTATION 3. This is my first post and I’m happy to report that the PS3 brand campaign officially kicks off this week with our online campaign. The first of many banners will appear … […]
That was actually really well done!
[…] Via Playstation.Blog […]
Kickass Banner Kim!
I hope this advertising campaign is super aggressive! 360 needs a kick in the pants.
Looks good! The uncharted and Heavenly sword one looked super awsome.
Guys if someone find the ad banner on a site in the internet please post the link.
banners typically change so posting a link wouldn’t necessarily work–although you could go to the page and refresh it until the PS3 one comes up I guess….
@mero4ever5
see my previous post, #120 for your link
I got to say that this was the most awsome banner I have ever seen. Forget those white rooms, this is awsome! Great work!
[…] Original post by Kim Nguyen […]
That looks sick… the idea is awesome!
To be honest, I skip internet ads as often as possible and in fact just don’t notice them anymore.
… the majority of people that check out this ad will likely be Playstation owners.
I’d rather see an increased TV presence. The Heavenly Sword ads are incredible… but Playstation also needs to advertise all that the PS3 can do – without getting into those wierd “artsy” baby/ rubiks cube type ads.
.. it’s amazing to me that most people still don’t realize that the PS3 has FREE online gaming, that they have a PSN store to download demos and trailers – basically more information needs to be in the advertisements to entice people to the website and the website needs improvement to explain ALL the advantages of the PS3 (including the differences in all the SKU’s out there!.. and a new one on the way – how utterly confusing!)
I seem to be having some problems, I can’t see the add at all. I have IE and Firefox, and on both of course the latest Flash en Java stuff installed.
But no matter what I do, I see nothing coming up. Anyone having an idea as to what’s going on?
When are you guys are gonna do tv commericals in u.s.? Im sick of seeing “jump in”! what about play b3yond????????
I’ve seen your adverts for the first time on Kotaku, but since it’s not full size it’s virtually useless as you only get to see half the video and the other half is cut off. Hardly effective marketing. I would ask Kotaku to fix it or ask for your money back as it’s not being displayed as intended.
@ frito
I just checked that, there is no PS3 ad banner, BTW am in Australia would that be the reason u reckon?
maybe the ads are javascripted to recognize IP addresses, but i think it’s just that you have to refresh your page till the ad shows up, because it is rotation with other ads.
I’m sure the ad will show up in other sites soon!
[…] Manager for PlayStation 3 Kim Nguyen says that "the theme of this year’s campaign uses computer animation to model key PS3 […]
It is insanely cool and yes,as KIm said,computer animated !!! It blew me away!!! And it’s way better than that banner anyway
Idea for a commercial: A car from motorstorm jumps a mountain and leaves a big cloud of dust behind it, when the dust settles they show Nariko fighting with some guys and one of them gets hit by an arrow, then they show where the arrow came from and its Nariko’s sister, she shoots another arrow and it passes by a Warhawk, the Warhawk shoots a missile and it hits a building, behind that explosion appear some Chimera trying to shoot the Warhawk, but they get shot by humans from Resistance, one of their bullets hit a metal gear thats fighting with Snake, and when snake shoots it down they fade into the dead metal gear and fade out to the PS3 where it says Play B3YOND.
That would be awesome.
can-of-monkeys : please add :) btw im ryan !!! nice meeting you all
Good work…..but, I don’t really think it shows that much of what the PS3 does and has to offer. (PSN, games, media features, etc.)
Also, SHOW PEOPLE PLAYING THE PS3 OR HAVING A GOOD TIME USING IT!!!!
@ KnaveX – dude that would be soooo sick!!!! Sweet ideas bro. You should have done some preliminary designs and then pitched it to Sony. LOL but seriously that would have been tight I love hearing about peoples ideas for PS3 ads because there are so many people out there with different ideas. I’m sure Sony appreciates it too and who knows maybe one day we might see all of our ideas on a commercial for our beloved PS3’s.
Peace,
Lh
WOOW NICE!!
nice banner very creative an doriginal keep it up guys!!
@ KnaveX
Frankly I was thinking at the same line, having all the games appear in one commercial would be the best way to promote the PS3 and to show what it has to offer.
and honestly, thats what the PS3’s good at, games and fun, thats the message that should be delivered.
http://i21.tinypic.com/bg1w8i.jpg
Look at that Ratchet and Clank ripoff, how obvious can you be?
@ Darkendless – hahaha dude where did you find that?!?!? that’s amazing. LOL “Ruff Trigger” ??? ahhh I love it. its gotta be european. Looks and sounds like it belongs to them, they can have it… I want R&Cf:ToD!!!
Nice find,
Lh
Nice to know there will be more marketing for the PS3, but do you really need these sophisticated and abstract brand campaigns? I mean sure they are stylish and people who are familiar with the Playstation brand or PS3 already will appreciate it, but what about people who don’t? You need to run ad campaigns that educate consumers about the system because a lot of people don’t even know the things PS3 can do. Now that you’ve announced the pricecuts in Europe you need to advertise it aggressively. It’s the only way you can compete with the 360 this holiday.
The 399 euro PS3 is gonna help.. sure sucks to be American right now.. Europe gets the PSP Slim first and now te PS3 40GB.. now tell me is it just because your economy sucks? or is Sony just making more money/profit over here in Europe.
its nice to hear that sony does have a marketing team wow what a releif
@ zapruder – are you talking about the same kind of sucks like when America gets all the great software titles months before Europe? OUCH…
Peace,
Lh