Hey everyone, I’m Kim Nguyen, Marketing Manager for PLAYSTATION 3. This is my first post and I’m happy to report that the PS3 brand campaign officially kicks off this week with our online campaign. The first of many banners will appear today and run through December. In a nutshell, the theme of this year’s campaign uses computer animation to model key PS3 iconography in a black onyx world. Phew, yeah, that’s a mouthful. Better yet, why don’t you see it for yourself. This link takes you to the “Blu-ray” banner and is just the beginning with lots more to come. Stay tuned…
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234 Comments
I cant see the ad. SOme one tell me what to do.
Its true i go to the link and all i get is the PS3 on the Right Side and some other stuff about Uncharted,heavenly sword ,blue ray disck and click to learn Whats up with that?
yeah like southwoodS said… is there anyone out there that can point us in the right direction to see this ad? This way we can have opinion on it too?
Thanks,
Lh
If i click on it goes to Playstation.com and i click on the ps3 pictures and goes to another window and i believe thats where all the info is
@ 97
Have you SEEN the ad?? That thing is frickin’ beautiful! If all ads were that quality I’d subscribe to them!
The highes definition comercial is coo i like the black rose,I dint know the blue-ray disk holds 50GB men i just learn something today but dont put Genji in there, the game sucks put Ninja Gaiden Sigma or Heavenly Sword those games are good. those 360 lovers are going to talk bad about the game.
@98
The vast majority of sites that I visit have no advertisements at all. This is because either the company/person that runs the site is profitable in and of his/her/itself (heh) and doesn’t need the money, or supports the site through other means.
As for the sites that do have banner ads, that’s what Adblock is for (http://adblockplus.org/en/). The average “casual internet user” isn’t going to be “educated” by these ads, he’s going to ignore them or be repulsed by them depending on his mood and tolerance for animated rollover flash ads with embedded video.
Sony marketing seems like the kid we all knew in elementary or middle school who would act out all the time in increasingly desperate bids for attention but can’t figure out why everyone avoids him or calls him a “spaz.” Acting like we should be impressed because Sony decided that it would be a good idea to assault our eyes with more internet advertising is just the latest stunt. At least Cousin Pete was unintentionally funny.
@ 101
You seem to be seeing it right. There should be text at the top that says Roll over for video. Just roll your pointer over it.
I get the feeling that some of the commentators feel that the latest marketing efforts by sony will only consist of an online campaign. When I read Kim Nguyen’s post, I didn’t take from it that the new brand campaing will only consist of an online campaign. She surely did not state this to be the case.
I anticipate we may receive additional information in the future about other aspects of the add campaign, but you never know.
I guess everyone will have to stay tuned like Ms. Nguyen stated in her post…
Hey Ken_Kutaragi, give it a rest will ya? Your obvious attempts at flaming Sony are really pathetic. Do you sit here all day and whine and complain about a roll-over ad? You must have absolutely nothing to do and are so bored with your life that you can’t help but stare at a website all day and bash an ad campaign. In a way I feel really sorry for you, but if you’re 12 then you probably have nothing better to do anyways, so just continue on I guess. Nice life.
It’s all about brand placment. We all may be annoyed by banner adds, but the more often joe consumer see it, the more liekly he is to stop and look at a PS3 when h comes across one in Target as he things, “Hey I’ve seen this somewhere before”…
For those who use adblockers, good for you, you’re not the average Joe consumer Sony is targeting. No one that reads this blog is the target of this ad campaign. It’s for the people who don’t read blogs, who still use IE, who still have their homepage set as MSN, who don’t really know what HD is apart from it being “better” than whatever they currently have.
@ 106
Although i am not a big fan of these types of internet ads, I have to admit that I have opened up a few for products that interest me.
Also, clearly I am not as internet savvy as you, so could you help those like me out and list some of the vast majority of sites that you visit with no advertisements at all. That would be a nice change of pace for me…
hey alright Sony good job with getting the hint that you guys need some more advertisements its a need because all the commercials i see include just the x-box360!
just a technical side note: i hear that panasonic is developing a CD that is able to hold 500 GB using ultraviolet light looks like you guys will be having some competition with your blu-ray only being able to hold 25-50 GB…… just a heads up!
@ everyone that knows how to find this ad will you tell me where I can see it please… please…
Thank you,
Lh
Thank you! It’s been too long for this. I’ve seen so many 360 commercials that I know their ding by heart now. Get the PS3 chime out to the public!
“Hey everyone, I’m Kim Nguyen, Marketing Manager for PLAYSTATION 3.”
So YOU’RE the guy!!! Where to begin? Clearly there are some people at Sony that have a lot to learn about, you know, MARKETING.
I’ll agree with other comments that at least this is something, but, I mean, damn.
Man people, back off on the negativity–they get around to making changes to everything people complain about (NO GAMES—games come out, PRICE TOO HIGH–rumors state another price drop is coming as soon as tomorrow, NO MARKETING–they start a marketing campaign and allow their hardcore fans a sneak peek)—my goodness if it is that bad go to a different blog or forum or something—like some people said constructive criticism is one thing but this is totally different.
lakaihigh, click on the work “link” in the blog post. That will take you to the site then roll your mouse over the Heavenly Sword, Uncharted, and BluRay Disk icons to allow three different animations to occur. After you click on the word “link”, if nothing appears on the page then you have ad-blocker on and you must take it off. Hope that helps.
The advertisements look fantastic. We need to get this kinds of commercials on TV and all over the internet. Combined with a price drop and good games like Uncharted and Ratchet and Clank, the PS3 should have a pretty good end to 2007.
Don’t forget to tell people that you downscale 720p games to 480p on 480p/1080i HD TVs.
the ad rotates with other advertisers, just refresh till it comes up-
hopefully we will be seeing them plastered all over the web!
Well its about damn time that Sony got in gear and started trying to compete with the advirtising lock that Microsoft and Nintendo have on the TV stations and websites. They need to start getting out word about the PS3, and I have been noticing some Heavenly Sword, and Warhawk comercials on TV lately. That is a good sign, but now with the new PSP, they should be bringing back all the old PSP commercials, but revamp them for new games and features. Hell they could even make a PSP/PS3 commercial highlighting Remote Play and other feautures (including Bluray and UMD). Very good start though Sony.
Thank you! The PS3 needs advertisements to show off what it can do!
But yea, its been awhile since I’ve seen a PS3 related advertisement on TV. Hopefully something like this will make it to the TV?
This is hands-down the most creative ad I’ve ever seen! I actually wanted to see what it had to say!
[…] PLAYSTATION 3 Brand Campaign Kicks OffHey everyone, I m Kim Nguyen, Marketing Manager for PLAYSTATION 3. This is my first post and I m happy to report that the PS3 brand campaign officially kicks off this week with our online campaign. The first of many banners will appear… […]
YAY for you. Now release the PSP camera in the US. PLEASE
Looks great guys. Very cool animation. Keep it up.
I’ve got a lot of friends on the fence about the PS3….JUST about to make the jump.
@ frito – Thanks bro that really helped me out a lot. to everyone else that tried helping me thank you too. I guess I’m too tired to figure out why i can’t see the link anywhere.
@ Kim – Awesome work with the ads. Congrats to your advertising and marketing guys for making such a beautiful ad. I can’t wait to see what else you guys have in store for us. But you should def look into more Television related ads because it took me a minute just to find the ad on the page and I was looking for it. Imagine how many people won’t even see your ads online because peoples eyes naturally stray from the sides of their screens because they already know what is there. I can understand that if people wanted to maybe see ads then they would notice it. But i’ll bet a lot of people won’t see these. Gotta get them in the living room. thats where all the action is. You guys are in tight with Disney. Exploit that to its maximum you will def be amazed by the success of any advertising done one any of Disney television channels.
Well theres my two cents. G’night.
Peace,
Lh
[…] this week for the PS3, one that we hope is absent of creepy crying babies. According to a recent PlayStation.blog update, “the theme of this year’s campaign uses computer animation to model key PS3 […]
Wow, thanks for all the props. We’re not done yet and like I said, this is just the beginning.
simply amazing….i can’t wait!!!!
While you’re kickin’ stuff off… why don’t you kick off a custom game arranger for the Ps3’s xmb? that’d be nice. I’m sick of trudging thru a list of psn games just to get to warhawk.
Woah!! Now that banners are badass! Props for the one/ones that came up with the idea, is really original, yet the faces that come out on Heavenly Sword, look a bit creepy, I prefer that the characters appear doing something like in Uncharted one, in which you see Drake in a rope going around the PS3, it looks better.
[…] Beth Gaston Moon wrote an interesting post today!.Here’s a quick excerptThis is my first post and I’m happy to report that the PS3 brand campaign officially kicks off this week with our online campaign. The first of many banners will appear today and run through December. In a nutshell, the theme of this … […]
Yea well its nice to hear that your reaching out to the Playstation community on this matter, but I really expect something huge from Sony this holiday season. You need to create a buzz, by the end of the year, Playstation 3 should be ingrained into the minds of every person on earth with an internet or television. If you do not achieve this goal, I’m sorry but…YOU FAIL!!!!
:)~
Good luck on your campaign, make us ‘loyal’ PS3 users proud.
PS
I’m afraid I’ll never see your online campaign since I have internet ads disable with a plug-in for Firefox…its a better internet exprience for me that way sorry.
Good Sony really needs some good ads. Looks like its headed in the right direction.
The ad looks pretty awesome. I liked the animation for Drakes Fortune. The heavenly sword one makes me want a PS3 with a face that pops out >_>
that is a pretty cool banner, hope this works out and can’t wait to see the new ads
A+ … GREAT WORK!
[…] hate roll over ads as much as the next guy, but if you check out the latest post on the PlayStation blog, Kim Nguyen (”Win”) links to the first of many-to-come CG ads for upcoming Sony […]
Nice
I gotta say, those are the coolest banner ads ever. Definately putting something on the tube as well to showcase it’s strengths are a big plus. You can skip on the Heavenly Sword ads though, since those have been on the small screen for some time now. That TV ad for heavenly Sword though is pretty awesome. The panty shot makes it worth watching every time. :P
drop soccer as your main advertising hub and aim for some more sophistication over here in Europe.. those hooligan’s had their time and saves a load o’ fifa BS money. Sport games in general are made by EA so let THEM mess around on the field and stop wasting time selling hardware on the pitch. oh and PLEASE give some buzz to PS3 ‘s little baby the PSP Slim&Lite.. the link between the two isn’t clear enough for most people.
I must be missing something.
All I see when I click that link is A BLANK PAGE with a couple of images down the right-hand side.
Hmmm…. is it possible that you need to be running Microsoft software in order to view that link you supplied?
Now that would be ironic.
Is campain only for the US market or also for the EU?
Congrats on the nice add from the Netherlands :)
That’s a cool advert.
So why have Sony had such rubbish adverts running on TV for so long?
That ad is awesome. Would love to see it reach over to commercials. Keep up the great work.