How PlayStation Official Magazine’s Hellblade cover was created

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How PlayStation Official Magazine’s Hellblade cover was created

New video goes behind the scenes at developer Ninja Theory

Hello, Dominic Matthews here from Ninja Theory. Today we are releasing our new development diary video, which focuses on the creation of the Hellblade cover art for the latest issue of PlayStation Official Magazine.

Our whole ethos with Hellblade is to be open in our development, sharing as much of the game’s creation as we can. Through we’re giving regular updates to fans through our development diaries, blog posts and artwork.

But it’s not just the fans that we want to be open with, it’s also the press. Journalists often don’t to get to see games until they are deep into development, and don’t get to tell their readers about how the game is being created or who is creating it. Our approach is different. We’re taking down the barriers and welcoming the press into the studio to see Hellblade live in development. This new way of working with the press led to a special opportunity.

Back in September the Editor of PlayStation Official Magazine came to visit the studio and was given an all-access pass to see the Hellblade team at work. Nothing was hidden, nothing was out of bounds. For us it was an opportunity to test how our open approach with the press would work. For PlayStation Official Magazine it was a rare opportunity to gain access to a game so early in its life.

We were delighted that the visit provided enough material for a full Hellblade feature in issue 104 of Official PlayStation Magazine. Not only that, but also that Senua would be the cover star for both the retail and subscriber-only editions of the magazine.


The subscriber-only edition features a bespoke Senua piece on the cover created just for the magazine. The story of how this art was created is told in our latest video. This includes a time-lapse of the render paintover, which was completed in just a day:

Some of the magazine cover styles considered.

Thanks for reading. Our work on Hellblade continues at full pace, with the team currently focused on our prototyping phase. Over the next few months we’ll be sharing a lot more of development, including details of our first Hellblade performance capture shoot. You can follow the Hellblade journey at, on Twitter @ninjatheory and on Facebook at

Issue 104 of PlayStation Official Magazine is available now, and digitally on Apple Newsstand and Google Play.

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  • Slow news day?
    Still looking forward to Hellblade though.

  • Hey guys, I was just wonderng are you planning on releasing an art book with the game? I recently supported Mark’s book ‘behind the pixels’ and would love to see even more concept work from ninja theory. You guys have a very talented art department.

    Good luck with the game I look forward to seeing more about it.

  • I would LOVE to subscribe to OPM again, but until they sort their packaging out its just not happening. The retail copy comes in a cardboard envelope that keeps the magazine inside in acceptable condition. But subscribers don’t get this kind of packaging, they send out subscribers copies in the thinnest, flimsiest plastic bag and every single copy I received was battered.

    I know it’s not a massive thing to worry about, but when I’m paying £5.99 for a magazine, I expect it to be in a new condition when I buy it n then if I wish to keep it in that condition or I wish to let it get battered n ripped it’s MY decision once it’s mine n in my possession.

    I just don’t understand why they don’t send out the magazine in the cardboard envelopes like they are in shops.
    Until I find out the packaging has been improved then I’ll not be subscribing again.

  • Want this game now

  • Really looking forward to this game.
    Keep up the information flow, it’s really refreshing :)

  • Are we really giving blog space to the making of a magazine cover over the much touted but never delivered pricing FAQ?

    How about an update on DriveClub. You know, the full game stripped to demo that was then cancelled? Or, for those that bought the full version still doesn’t feature online play?

    How about an update on the games still missing in the EU or the classic PSX games that are compatible with Vita in the US but mysteriously incompatible in EU?

    Or, dare I say it. Some response to the fact that new games are available preorder and preload on the other console for £45 quid while we are charged £55?

    Showing stuff like this to distract people from what’s really going on is condescending at best, insulting at worst. Don’t throw out such low interest stuff in favour of something real again.

  • This magazine is so overpriced. You used to get a disc or something inside to justify the price now you are lucky to get some naff poster or some junk. Better to put £5 on your PSN than buy this. You can get all the info on internet anyway :(

  • Looking foward this game when comes out.

    Good work Ninja ;)

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