PS Vita app t@g launches today

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PS Vita app t@g launches today


Good news everyone – our free PS Vita app t@g will finally be available to download later today.

t@ is an augmented reality social graffiti application. You can create your very own t@gs using different fonts, fills and effects and go out and place them in the real world using the camera and GPS on the PSVita. You can also overt@g other players, advance through the ranks opening up new fonts and fills, and earn respect and kudos by following other t@ggers.

It’s been a while since we started developing t@g – well before the PS Vita was really publicly known. So much so that our initial devices didn’t even resemble the final product – no touch screens, battery, 3G or GPS. As you can imagine for such an application that is so dependent on all these features it did cause us a few difficulties on the way!

One of the most memorable moments was field testing on the local cricket pitch with two 100 meter extension cables leading back to the office. The developer was stood in the middle of the field with a Vita in one hand and a laptop perched on his knee testing the latest build for GPS and network connectivity handling and caching.

We’ve had some funny looks from local businesses wondering what we’ve been doing with groups of developers and designers walking up and down the industrial estate, huddled around a device held up in the air, looking this way and that!


However, over time, the hardware moved towards the final release and once the software patches became more robust and the features we needed opened up to us we started to see what a fantastic title and application this was going to be.

Working on such a new ‘genre’ of game/application we’ve had a lot head scratching, trial and error and testing to do. Right from connectivity, GPS smoothing algorithms through to developing game progression and the social elements. The t@g creator took a lot of iterations to get something that was on one hand simple to use but gave the level and depth to allow each t@g to be unique to each person. Although we weren’t short of volunteer testers, to come into the office and have a chance to play on a PS Vita long before the general public!

We hope you love the game and we looking forward to seeing everyone’s t@gs out and about!


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