As PlayStation Move launches across Europe next week, I wanted to share some of the new TV ads we’ve created to support it and give a taster of what we have in store for Move.
The first ‘Move into the action’ ad shows you how PlayStation Move puts you smack bang into the middle of the game. It shows off Move’s amazing precision and highlights some of the new games designed to showcase the motion controller at its best, including Sports Champions and the forthcoming The Fight.
[viddler id=6a16bd3b w=545 h=327 playertype=simple]
Most of you guys on the Blog will know all about Move and what it can do already, but there are a lot of people out there who aren’t as up to speed on all things PlayStation. The other ad you’ll be seeing on TV is the ‘Move into the Party!’ ad. We have many social gamers out there who love competing with friends on a night in and Move brings loads of new ways to beat your mates while having a good laugh at the same time, with new games such as Start the Party and the soon to be released SingStar Dance.
[viddler id=ffddd14e w=545 h=327 playertype=simple]
Look out for the ads on TV over the next few weeks and let us know what you think. I hope you enjoy them – and finally getting your hands on PlayStation Move next week.
Update: Here is the extended UK version of the PlayStation Move launch ad with more gameplay footage to really highlight the fun you can have with The Fight, Start the Party and Sports Champions.
[viddler id=d460ff67 w=545 h=327 playertype=simple]
You’ll be seeing this ad in some of the biggest programmes on TV over the next week – look out for it tonight in the final of Big Brother and in tomorrow’s Everton v Manchester United game.
These are kinda embarrassing. We need Kevin Butler campaigns in the UK/EU too.
Hi Saber_1V, thanks for the comment.
I love the Kevin Butler ads too, and they work really well for the US. But at SCEE we have more territories, with different audiences and many different languages to cater for than the US do, so it’s not quite as easy as just running those ads here. Also, not all of the people who will see these ads are as into PlayStation as you guys on the Blog so we need something that will appeal to these guys too.
And look on the plus side – thanks to youtube you get the best of both worlds ;)