The Ad Is Just The Start

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Hi, I’m Mark Hardy from the Marketing Team at PlayStation

This TV ad is part of the launch campaign for the NEW PS3 across Europe and the PAL region. ‘The Game is Just the Start’ because as well as the best games, PS3 delivers the best in home entertainment too, including music videos on Vidzone, catch-up TV services (such as BBC iPlayer in the UK) and HD Blu-ray movies.

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Our second ad is about our online community, featuring SingStar, Buzz! and LittleBigPlanet – from uploading your best performances on My SingStar, to writing your own Buzz! quizzes and creating LittleBigPlanet playable levels. Our new campaign aims to show everyone how they can start getting more from their PS3…

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Tell us what you think – we are always eager to hear your views! (and look out for more start ads coming soon)

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