
I go through a sequence of phases when a big electronics product is announced. Starting with mild interest, I quickly transition into research mode where I find out everything I can about the device. By the time launch day rolls around, I’m worked into a frenzy and inevitably end up waiting in a line for midnight release. I’m Jeff Rubenstein, and I’m an early adopter. And I know that I’m not alone.
If you’re like me, please join us this coming Monday Tuesday night for Sony Store midnight launches in the following locations:
Towne Center at Boca Raton – Boca Raton, FL
Houston Galleria – Houston
Fashion Valley – San Diego
Century City Mall – Los Angeles
Valley Fair – Santa Clara, CA
Flagship Sony Store – New York
It’s not a major gaming launch without a ritzy, glitzy New York launch event, and this one is open to you, the gaming public. We’ll start with the best part: the first 200 people to buy a PS Vita at our Sony Store event will get a free copy of ModNation Racers: Road Trip!
We’re flying in PS Vita development teams from around the country to meet and greet you, talk PS Vita games, and sign autographs. While you wait, hostesses will be bringing PS Vitas to you to play and enjoy. This will be the most fun line you’ve ever stood in!
The Sony Store is located at 550 Madison in Midtown New York, and the festivities start at 8pm!
So get there early — you *know* you want to be the gamer who gets handed the ceremonial First Vita from SCEA President and CEO Jack Tretton.
Why, why, whyyyy do I have to wait 3 more days for my Vita?!?!?! I am seriously extremely excited for it, can’t Weds come sooner?!?!?
What’ll happen if I show up with my Vita in hand? ;)
I was 4th to buy a PSP at the launch event in the Sony Store in New York. I kinda miss that experience. Sony treated us line-waiters right. It was a cold day with a mix of light snow and rain making everything miserable. Sony gave us free hot cocoa and blankets to brave the elements as we waited.
And the cameraderie in the line is always nice. Get to meet lots of great people in line.
So even though I already have my Vita from the FEB, part of me wants to go out there and wait in line again, just for the fun of it.
Oh, and let’s not forget the free deadmau5 show us PSP line-waiters got to see at the Sony Atrium before buying our PSPs…
We’ll be doing something similar, yes :)