Next week’s Thanksgiving holiday marks the kick-off to the traditional retail holiday selling season. It’s a key part of our year as many people who may not be hardcore gamers begin their research for the hottest gift items. Naturally, we expect the PS3 to be on a lot of those lists this year. This holiday’s PS3 campaign marks one of our most aggressive approaches in terms of our advertising reach and frequency, so we hope you’ve seen the new commercials while watching your favorite TV programs. I’ve been receiving a lot of emails from friends and family and hearing from a lot of you who are catching the commercials regularly and laughing even after the third or fourth helping. We couldn’t be more pleased by the overwhelming response, not just to the ads, but also evidenced by the sheer momentum behind our recent sales numbers. I’d like to personally welcome all of the new PS3 owners to what will be one of our best years ahead.
Beyond the amazing line up of Blu-ray games hitting this holiday, we’re also expecting some blockbuster Blu-ray movie releases, including Transformers: Revenge of the Fallen and Star Trek. We’ve also announced some really groundbreaking initiatives that make Blu-ray synonymous with movie watching. In December, consumers will have access to the first-ever hybrid disc that will feature Sony Picture’s District 9 movie and a demo of God of War 3. This is a true testament to the endless opportunities ahead for Blu-ray and entertainment. And if you’re already an existing Netflix consumer, now you can access both your Blu-ray disc movies and stream 17,000 movies and TV shows from one machine – the PS3.
Readers of this blog are of course, already aware that the PS3 comes built in with one of the industry’s best Blu-ray players. But we wanted a spot that would hammer home the Blu-ray movie advantage and speak to this broader audience that may not be as familiar with the PS3’s feature set. So we asked Kevin Butler to bestow some wisdom in this exchange with an unhappy teenager who is complaining his grandmother is hogging the PS3 to watch Blu-ray movies. You can catch this commercial on air starting next week. For you, our loyal fans, here’s the exclusive sneak peek:
We’d love to hear what your favorite spots are so far. We certainly are having a hard time just picking one. We still have a couple more special updates on the way, so make sure to check in next weekend. More to come.
Happy Thanksgiving everyone,
I <3 Blu Ray
I heart Blu Ray
I have been having trouble syncing up my trophies on PSN. It only goes up to 10% and, it saids an error has occured. Is anyone else having this problem?
A Stick! lol that was great!
Very good job on those commercials sony, keep doing that!
My favorite one is the one with uncharted 2 and the GF who thinks its actually a movie!
…And sometimes, that stick would give you blisters! So show some respect, punk!
Do you have one for Canada that says “It finally does a video store”?
It does everything except cross game voice chat!
WITH A STICK!!!
One of my favorite features of my PS3 is the Bluray player!
And now the Netflix, which uses the BRLive…
This is my new favorite spot!
with a stick!!!
Hilarious, haha! I love these adverts.
*Slurp*
A stick. LOL.
This one and the “Confirm or Deny” $299.99 price are my favorites.
Genius.
This is one of the greatest adverts of all time.
Absolutely fantastic XD
My favourite spot is definitely still the first ever one, with the VP of Rumour Confirmation :D
Or maybeeee
TWO WORDS
MON TAGE
Another brilliant commercial.
Peter Dille needs a nice big fat bonus this year from Sony.
Back to waiting for God of War Collection to arrive from UPS…
lol I love these commercials! They are funny as hell. Keep them up Sony! Blu-ray = GREATNESS!
WITH A STICK! hahaha
wow! awesome commercial, sony.
Fix trophy syncing, pls.
I like the “wont hook up the internet” one.
at the end he’s like “COME ON!!”
STICK!
But seriously, glad you guys are making thes great commercials, and I’m loving the BC 2 beta!
WITH A STICK LOL
Does it do Cross Game Chat? No? then it hardly does everything….
I love the new marketing campaing. “It only does everything” its genius! Everytime I see these commercial I cant help to laugh.
“with a STICK!” lol!!!!
Nice! Great commercial sony! *Salutes*
I wish I could check it out, but ever since 3.10, the videos I use to be able to watch all say “This application is not supported”.
We\’ve noticed this too, and are looking into it. In the meantime, you should be able to watch the ad through your PS3 browser right here.