First Look at New Brandon Roy NBA 10: THE INSIDE Trailer, Demo Available This Week

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Hoops fans, to get you fired up for the October 6 launch of NBA 10: THE INSIDE, have an exclusive look at the new trailer featuring our cover athlete, NBA superstar Brandon Roy.

For those who can’t wait for the game to hit shelves, head over to the PlayStation Store later today and you’ll be able to download a free playable demo of NBA 10: THE INSIDE, which includes:

  • NBA Regular Season Gameplay – Pick from two selectable teams and play a full four quarters at a smooth 60 frames per second.
  • NBA 10: THE INSIDE  Roy1

  • Block Party Mini-Games – Looking for the lighter side of basketball? Then check out some of the new mini-games in our Block Party…
  • NBA 10: THE INSIDE  BlockPartyMenu3

  • Open Lanes – Three frames of our brand new min-game, a traditional 10 frame bowling game with…you guessed it…an NBA look and feel.
  • NBA 10: THE INSIDE PSP OpenLanes1

  • Cherry Pickin’ – One board of our other new mini-game, a puzzle based game where players shoot colored orbs that stick to a game board made of additional colored orbs. The goal is to line up at least three orbs of the same color to remove them from the board. Once you clear out all the orbs on the game board, you can proceed to the next level.
  • NBA 10: THE INSIDE CherryPickin1

And if you’re looking for even more behind-the-scenes insight into NBA 10: THE INSIDE, check a recent Q&A with our producer Bob Staite on and some early previews on,, and

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