With all the speculation and buzz out there regarding the 40GB PS3 announcements in Japan and Europe, I am very excited to confirm that the new $399 PS3 model will be coming to North America on November 2nd, making that particular configuration available worldwide. In North America, the 40GB PS3 comes bundled with the block-buster movie Spider-Man 3 on Blu-ray. Also, effective today, we’ve lowered the purchase price of our 80GB model by $100 to $499.
This move has been part of our longer term business strategy for PS3 since early on and we believe this lower priced model, combined with our broad line-up of content will appeal to a great many of you who want a lower entry price without sacrificing any of the core components of PS3. With today’s news, we’re strengthening our position approaching this holiday season and beyond with the intent to provide you with a choice and an excellent entry point into HD games and movies.
Adding to the appeal of the new retail pricing is the great PS3 lineup that will help further drive our momentum this holiday, including Ratchet & Clank Future: Tools of Destruction, THE EYE OF JUDGMENT, Uncharted: Drake’s Fortune, Heavenly Sword, Call of Duty 4: Modern Warfare, Assassin’s Creed, Haze and Rock Band. And that’s just the beginning: This holiday lineup will be followed in 2008 by highly-anticipated Gran Turismo 5 Prologue, Grand Theft Auto IV, Killzone 2, LittleBigPlanet and, of course, PlayStation Home.
Our goal this holiday season is to make PS3 even more affordable and to offer you greater choice to suit your gaming and entertainment needs. Again, I want to thank all of you for your continued support throughout this past year and I look forward to the months and years ahead.
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