(For Southeast Asia) Celebrate the launch of God of War Ragnarök with exclusive Wearables by #FR2 and New Era

Hi everyone! We are merely days away from the launch of God of War Ragnarök on PlayStation 5 and PlayStation 4. To celebrate the launch of God of War Ragnarök, we have teamed up with 2 streetwear brands: #FR2 and New Era for special edition merchandises inspired by Kratos and Atreus adventure in the Nine Realms.

#FR2 x God of War Ragnarök Limited Edition T-shirt

We are collaborating with widely popular Tokyo-based streetwear label, #FR2 and Asian premium streetwear retailer, Popcorn Supply, for a limited-edition t-shirt that features God of War Ragnarök logo at the front and key concept art at the back showing Kratos and Atreus battling Freya. Designing with Kratos’ Leviathan Axe and #FR2’s iconic logo, the t-shirt also has the key quote from Kratos taken from the Story Trailer: “Fate only binds you if you let it”.

The #FR2 T-shirt will be available on 9 November 2022 at 00:00 Singapore Time at Popcorn Store (worldwide shipment). The t-shirt will also be available in Popcorn retail stores in Hong Kong, and Thailand.

New Era x God of War Ragnarök Limited Edition 9FORTY Caps

To those of you who would love to show their love for Kratos and Atreus on the head, we are excited to share two limited edition design New Era 9FORTY Caps. First, we have a black cap with a Bear and Wolf logo, which symbolizes Kratos and Atreus, wandering the Nine Realms in search of answers as Asgardian forces prepare for a prophesied battle that will end the world.

The other cap is a Black cap featuring Kratos and Atreus caricature designed by Santa Monica Studio’s Lead Character Concept Artist, Dela Longfish. You may recognize Dela’s caricature design as he was the one drawing Santa Monica Studio’s congratulatory posts celebrating the launch of past PlayStation Studios titles, like Concrete Genie, Ghost of Tsushima, Ratchet & Clank: Rift Apart and Horizon Forbidden West.

New Era x God of War Ragnarök Limited Edition 9FORTY Caps will be available for pre-orders from 9 Nov and purchase from early January at retail stores in Hong Kong, Taiwan, Singapore, Indonesia, Philippines and Vietnam.  

Online pre-orders will be available from 10am local time, 9 November for Hong Kong, Taiwan, Malaysia and Philippines residents.

New Era Online Stores: Hong Kong, Taiwan, Malaysia, Philippines

New Era Retail Stores:

• Hong Kong: Shop 331A, Level 3, K11 MUSEA, Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui
• Hong Kong: Shop 508, 5/F, Hysan Place, Causeway Bay
• Macau: Shop 833, 3/F, Shoppers at Venetian, The Venetian Macao, Cotai Strip, Macao
• Thailand: New Era Flagship Store – Siam Center M floor – 979 Rama I Rd, Pathum Wan, Bangkok 10330, Thailand
• Singapore: 1 HarbourFront Walk, #B1-20 VivoCity, Singapore 098585
• Indonesia: New Era Flagship Store – 1st – Unit L1-51a, Kota kasablanka
• Philippines: 114, Building B SM Megamall EDSA Corner, Doña Julia Vargas Ave, Ortigas Center, Mandaluyong, 1550 Metro Manila, Philippines
• Vietnam: 3F Crescent Mall, Ho Chi Minh City 70000 Vietnam