adidas collaboration yields new sneakers for Miles in game, and real life versions drop this month.
Marvel’s Spider-Man: Miles Morales has been a colossal collaborative effort between all of us here at Insomniac Games, PlayStation and Marvel Games as we deliver Miles’s first starring role in a video game and bring his world to life on the PS5 console and PS4. Telling the story of Miles Morales rising to the challenge of becoming his own Spider-Man has been an incredible honor and great responsibility for us.
We know Miles is a stylish teenager from Brooklyn who has just moved to Harlem. In the beginning of the game he has designed his own Spider Suit out of sportswear, everyday clothing he loves to wear. But it wouldn’t be a Spider-Man suit without some serious drip, and Miles needed some killer sneakers to complete the look. As you sneakerheads can attest, a huge part of being yourself is the style you slip onto your feet.
Enter our friends from adidas.
Insomniac, PlayStation, and Marvel Games worked in close collaboration with adidas to create new sneakers for Miles to wear in game. We knew right away that we wanted to honor the adidas Superstar sneakers on their 50th anniversary. It’s a classic design, connected to New York, and quintessentially adidas. We chose to exhibit the timeless colors for which he’s most known: the black suit with the red spider icon.
You’ll see Miles wear both the Hi-Top and Low-Top Superstar silhouettes in the game with select suits. Here’s a look:
And of course, we also knew all along we wanted to make these shoes exist in the real world. Fortunately, adidas agreed, and thanks to the partnership with Marvel in collaboration with PlayStation, adidas will be offering a limited run of adidas originals, the Marvel’s Spider-Man: Miles Morales Superstar!
The Marvel’s Spider-Man: Miles Morales Superstar sneakers will release in the US, Canada, and select markets in the Asia-Pacific region on November 19th. For select European markets, shoes will release on December 4. For all the info on how to buy the ultimate fresh kicks, head to www.adidas.com/marvel.
That’s all for now – this has been an exciting partnership for all of us, and it’s amazing to see the in-game shoes in real life. We can’t wait for you to play on November 12, 2020.