PlayStation global brand spot takes gamers beyond “The Edge” to explore new worlds

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PlayStation global brand spot takes gamers beyond “The Edge” to explore new worlds

PlayStation’s brand tagline, "Play Has No Limits," comes to life in an evocative visual metaphor.

A few months ago, we introduced our first global tagline for the PlayStation brand, Play Has No Limits. Today we are pleased to share our latest global brand spot, “The Edge.” This spot brings the idea of Play Has No Limits to life through an evocative visual metaphor — with gamers taking us on an adventure that they never dreamed could be possible. 

“The Edge” showcases our ambition to challenge the ordinary and continue to push the boundaries of play. We want to raise the bar for our fans and for ourselves as we move into a new generation. The core of our brand is defined by those thrilling moments when our hearts race and we leap into undiscovered adventure. That’s what this new ad is all about. 

PlayStation 5 launches this holiday, delivering a new generation of innovation in gameplay, storytelling, and immersion that will transport players to new worlds at lightning speed. The future of gaming looks incredibly promising, and we want to make a few more promises in turn. We will never stop imagining the future. We will never stop cherishing games, the remarkable people who make them, and the passionate people who play them, because we believe that Play Has No Limits.

We hope you enjoy our new ad and, as a treat for fans, we’ve hidden PlayStation’s iconic symbols in this video for you to find. Take a look and let us know what you think.

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14 Comments

  • Been the biggest Eric Lempel fan since day 1… Seriously the man needs to do more interviews. Great ad btw, makes we want to go on a journey with the folks in the ad.

  • Really cool arrangement of Baba O’Riley!

  • Where is Knack 3?? Come on Nintendo!

  • Sigh, just make up and get Jerry Lambert back to play Kevin Butler again. And with your new “US is the world” approach to PlayStation marking and such, he could even be a household name outside of the US too. Not that PlayStation needs the help selling PS5 or anything, it would just be so awesome.

  • Really cool ad, now show it on TV!

  • Didn’t see the symbols on the first play through, but there they are behind the ships as they go through the “barrier”. Great ad all around.

  • Does anyone know if there is slots to upgrade SSD on PS5 ? What kind of slots ? I read that you will be able to slot in SSD like computer memory .

  • Thats really awesom.

  • Looks like they are steering straight towards and into the center of the Playstation 5, the cooling chamber specifically. I hope, unlike with the Playstation 4, the light remains BLUE while on as opposed to WHITE. Hooray Playstation!

  • The ad showed great new gameplay of the PS5 exclusive launch titles. They look photorealistic. The water physics and Star field. Next Gen here we come.

  • Box art for upcoming PS5 exclusives games

    Only On PlayStation ?????

  • Hey Eric, so when you said this – what exactly did you mean?
    “It’s safe to say, we’ll let you know when preorders will happen. We will let you know. It’s not going to happen within minute’s notice. We’re going to let you know, at some point, when you can pre-order PS5. Please don’t feel like you have to run out and line up anywhere until you receive official notice on how that’ll work.”

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