We’re excited to introduce a new PlayStation Network event: PLAY. PLAY is a brand-new annual program, where we’re bringing you four of the season’s hottest PlayStation Network action titles. With every purchase of a PLAY title in the PlayStation Store throughout the duration of the program, you’ll receive a separate piece of DLC for each game, plus a new theme with every pre-order. If these incentives aren’t enough, if you’re 18 years or older and purchase all four PLAY titles in the PlayStation Store, you’ll get a voucher code for PAYDAY: The Heist as a bonus gift. And, PlayStation Plus subscribers will get an automatic 20% off every purchase.
Pre-orders will be available for all four PLAY titles starting next week on August 9 in the PlayStation Store. Remember, in order to qualify to receive PAYDAY: The Heist as a bonus gift, your purchases must be made by September 19, 2011.
PlayStation Network PLAY is going to be an annual program. Here is the 2011 line-up:
August 23: The PLAY program kicks off with Capcom’s highly-anticipated Street Fighter III Third Strike Online Edition, available to pre-order through August 18, 2011. This action-fighting title features 20 playable characters, HD graphics, more than 200 pieces of unlockable content, more than 100 trials and more than 100 challenges When Street Fighter III Third Strike Online Edition is purchased during the PLAY promotion, purchasers will be able to unlock GILL, the self-proclaimed god, without having to beat the game with every character, as day-one DLC. All pre-orders will also receive a Capcom-produced theme. Street Fighter III Third Strike Online Edition will be $14.99.
August 30: Hothead Studios’ The Baconing will be available to pre-order through August 25, 2011. This action-RPG title is the third in the popular DeathSpank series. Attempt to defeat the Anti-Spank and his army of Cyborques, before they cast an evil shadow over Spanktopia. Discover exciting new worlds and battle hordes of enemies as you search to unlock the secret within the Fires of Bacon. When The Baconing is purchased during the PLAY promotion, purchasers will receive an additional co-op character, Roesha – One Bad Mutha. All pre-orders will also receive a static theme, exclusive to PLAY. The Baconing will be $14.99.
September 6: Majesco Entertainment’s BloodRayne: Betrayal will be available to pre-order through September 1, 2011. This 2D side-scrolling platformer features 15 bloodthirsty levels where Rayne attempts to infiltrate a treacherous castle, take out a fiendish horde and stop an evil vampire massacre. When BloodRayne: Betrayal is purchased during the PLAY promotion, purchasers will receive a BloodRayne: Betrayal virtual item for their PlayStation Home avatar and an exclusive dynamic theme. In addition, all pre-orders will also receive a static theme exclusive to PLAY. BloodRayne: Betrayal will be $14.99.
September 13: The SEGA title Renegade Ops will be available to pre-order through September 8, 2011.This top-down, driving shooter from SEGA features a huge variety of vehicles, guns and endless enemies. The game features Sandbox-style missions, so there are many different ways to play. When Renegade Ops is purchased through PLAY, purchasers will receive a Vehicle & Character Pack with two new vehicles and special weapons. All pre-orders will also receive a static theme, exclusive to PLAY. Renegade Ops will be $14.99.
Bonus gift: PAYDAY: The Heist. This gritty, first-person shooter from Sony Online Entertainment lets players take on the role of a hardened career criminal executing intense, dynamic heists in constant pursuit of the next “big score.” A voucher code for PAYDAY: The Heist will be provided as a bonus gift to PSN users 18 years and older that purchased all four PLAY titles, for redemption when the game releases. The game can also be pre-ordered separately starting September 20, 2011, and all pre-orders will receive a static theme. PAYDAY: The Heist will be $19.99.
What gamer doesn’t want to get more action? Get ready because PlayStation Network PLAY pre-orders start next Tuesday, August 9.
@178 This is really nothing like plus. It is just a buy 4 get 1 free promotion. Plus is a membership that allows you to get various services, games and discounts for an annual fee.
Really don’t understand how anyone could complain, it is kind of silly to get mad because a promotion does not offer exactly what you want. I am not interested in any of these games, but I hope it is successful, because if they were games I liked, I would be all over the promo. Just happy to see more sales and promotions, increases the likelihood something I want will be available in the future.
Can you give us an example?
They started with a good idea but im not a plus member, like alot of other members, so they should make a deal that’s efficient for non plus members and then only sweeten the deal for plus members, but not so much that we non plus members have to feel obligated to pay for a plus membership to be apart of the deal. also there is a small, almost unsatisfactory, variety of genre of games on this play deal if u want to make some money off of your loyal customers you need to give a better variety or a larger choice of games for a special deal like this. good idea just a little to lazy on the follow up guys.keep tryin
You don’t need Plus to get the free gift with purchase. So for example, SF3, get one of the DLC characters free. Renegade Ops, get DLC add-on content, free. No Plus subscription necessary! =)