Ronnie2K here! I have been a contributor on the PlayStation.Blog many times, and I am back again for the yearly NBA 2K news cycle. Today I am extremely excited to announce the cover for NBA 2K12, the latest game in the unrivaled basketball video game franchise that sold over 5 million units last year and garnered over 20 ‘Sports Game of the Year’ accolades.
As a kid, I remember watching basketball religiously. Looking back, there were three icons in the basketball world that stood out for me, all for their different strengths. I imagine you late 20s-early 30s gamers know exactly who I am talking about.
Fast forward to 2011. Yes, this year we have not one, not two, but three cover athletes! And not just any three players. We’re talking about three of the NBA’s greatest legends: Michael Jordan, Larry Bird and Magic Johnson.
As you can see, the new stylized NBA 2K12 covers are a unique, one-time departure from the traditional 2K Sports brand artwork and spotlight each legendary athlete on his famous team: Michael Jordan on the Chicago Bulls, Larry Bird on the Boston Celtics, and Magic Johnson on the Los Angeles Lakers. The Bird and Johnson covers will be available only at launch while supplies last for PlayStation 3 so you’ll have to jump on the game early to make sure you get your favorite.
I thought that we couldn’t do things bigger and better after last year’s first-time inclusion of Michael Jordan. But by putting three legends on the cover, we’re really speaking to fans across all generations and celebrating the legacy of legendary ballers, past and present. Larry Legend with his unmatched jump shot, Magic with the unstoppable Showtime Lakers, along with the incomparable Michael Jordan are players that gamers of all ages can appreciate. From a marketing point of view, this will be an unprecedented year for things we can do to bring the only basketball simulation game to your homes.
In the coming months, we will be discussing the various countless features and modes that make NBA 2K12 unrivaled. In the meantime, for those who missed it, please feel free to check out Kobe Bryant showing off NBA 2K12 using the PlayStation Move at the Sony Press Conference a few weeks ago at E3. Yes, the PlayStation Move will be back and better than ever in NBA 2K12 so more news on that soon. Also, below you will see the first screen shot from NBA 2K12.
As always, thanks to the great people at PlayStation for giving me this time to talk to you about the NBA 2K12 cover. And of course, thanks to you passionate Sony fans who have helped us make the NBA 2K Franchise what it is. Make sure to follow us on Facebook to see exclusive info for the NBA 2K Franchise in the coming months or hit me up personally on Twitter anytime.
I’ll be taking questions below so feel free to ask any follow-up questions. I am sure I will be posting another blog in the coming weeks. Thanks for reading!