Kevin Butler: “There’s a New Pet in Town”

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PlayStation Nation,

Last week we kicked off the new advertising campaign for PlayStation Move with Kevin Butler moving in with the Maguire family to demonstrate how PlayStation Move has something for every gamer in the household. I hope you’ve been able to catch the commercials on some of the season opening NFL games and college football games, as well as on tons of other premium programming.

Our next installment is aimed at the younger members of the family (the Maguire’s as well as yours). EyePet is being hailed by IGN as the “most exciting Move game” thanks to its introduction of augmented reality. Seeing yourself in the game interacting with your EyePet is a cool experience no matter what your age. And as Kevin Butler shows in this commercial, all of this obviously spells trouble for man’s best friend.



Because it’s aimed at kids and parents, this spot will be running across different channels than some of our previous ads. For those that missed its debut on Nickelodeon, you can also look out for it on networks like Nick Toons, Discovery, and Animal Planet.

You only have a few more days to wait until you can pick up your own PlayStation Move. We’ve been thrilled with the reaction and the early reviews. A recent review on WIRED stated that with PlayStation Move “your whole living room might become a videogame” and it’s games like EyePet that bring that vision to life.

We hope you enjoy it!

Peter

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