New Flower Contest: Artists Wanted!

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When Jenova Chen and thatgamecompany came to us here in the Santa Monica Studio with the idea for Flower, it was fueled by his appreciation for nature’s beauty, his experiences of coming from China to California, and how the contrasting cities, landscapes, and coastline touched his emotions and creativity. Seeing his passion for the subject, we did everything we could to make sure he and the rest of TGC had what they needed to deliver the most compelling experience possible, and the end result is the award-winning game Flower. With our last contest, it was clear that Flower touched many of you in ways we could not have imagined.

Now, for this second contest, we want to see how Flower impacted you. Create a piece of art that was either inspired by Flower, or has to do with the emotions and/or nature that you think Flower depicts.

You can flex your skills in Photoshop, Illustrator, 3D software, or any other imaging software. You can even make something physical, like a painting, mixed media, or sculpture, and snap a photo of it as your submission. This is your opportunity to be a part of the Flower community. If you didn’t have a story to submit in the previous contest, then take this chance to participate. Express yourself in a way that reflects thatgamecompany’s expression through Flower.

The only requirements are that the submission be 1920 pixels wide by 1080 pixels tall, that it be your original creation, and that it be related to Flower as described above.

To help inspire you, check out some of the amazing concept art thatgamecompany created in the development of the game.

Flower art

Flower art

You have plenty of time to be creative and enter your submission because this contest will run from today, May 12th through May 26th, 2010. Thatgamecompany will judge the submissions and choose five winners, each of who will receive a $20 PSN card.

The official rules are below. We can’t wait to see what creations you all come up with. Good luck!

The following promotion is intended for viewing in the 50 United States and the District of Columbia only and will be construed and evaluated according to United States law. Do not enter this contest if you are not a legal resident of, and located in, the 50 United States or the District of Columbia at the time of entry.

Flower Fan Art Contest


Void outside the 50 United States and District of Columbia and where prohibited.

1. Eligibility. The Flower Fan Art Contest (“Promotion”) is open to only legal residents of the 50 United States and the District of Columbia, who are at least 13 or older at the time of entry. Employees of the Sponsor and its parent, subsidiaries and affiliated companies and their immediate families are not eligible to participate in this Promotion.

2. Sponsor. Sony Computer Entertainment America LLC, 919 E. Hillsdale Blvd, Foster City, CA 94404 (“Sponsor”).

3. Timing. The Promotion begins on May 12, 2010 at 9:00 a.m. Pacific Standard Time (“PST”) and ends on May 26, 2010 at 6:00 p.m. PST (the “Promotion Period”).

4. How to Enter. To enter send an email with your name, date of birth and email address along with a digital image as an attachment to (hereinafter the “Submission”). Entrant must have played the game Flower. The concept of the digital image should be “inspired by the game Flower”.

5. Entry Conditions and Release. Limit one entry per person for the duration of the Promotion Period. Subsequent entries will be disqualified. The Submission must be a digital image which is the original and unpublished creation of the Entrant. Entrant must be the sole owner of the work. The Submission must be a digital image (jpg, png, or bmp format) at 1920 x 1080 resolution. The image can be digitally created with 3D software, painted using imaging or painting software, or created with physical media and then photographed and scanned to fit the 1920 x 1080 resolution requirement. Entrant waives any claims against Sponsor, and its affiliates concerning his/her rights in the Submission submitted under this Agreement. Sponsor reserves the right to reject any entries that it deems, in its sole discretion, to be inappropriate including, but not limited to, foul language, gratuitous depiction of violence or sexual behavior, positive depictions of alcohol or tobacco or any other illegal activity. Entry cannot defame or invade the rights or privacy of any person, living or deceased, or otherwise infringe upon any third party personal or proprietary rights. Sponsor is not responsible for technical, hardware or software failures, malfunctions, lost or unavailable network connections or failed, incomplete, garbled or delayed computer transmissions or unforeseen schedule changes that may limit an Entrant’s ability to participate in the Promotion, even if caused by Sponsor’s negligence. Sponsor has the sole and absolute discretion to modify, cancel or suspend this Promotion should virus, bugs, unauthorized human intervention or other causes beyond Sponsor’s control affect the administration, security or proper play of the Promotion or Sponsor otherwise becomes incapable of running the Promotion as planned. Sponsor is not responsible for changes to Entrant’s contact information. Sponsor has the sole and absolute discretion to disqualify Entrants who violate these Official Rules, tamper with the operation of the Promotion or engage in any conduct that is detrimental or unfair to Sponsor, the Promotion or any other Entrant.

6. Winner Selection. Winners will be selected from all eligible entries received during the Promotion Period. Sponsor’s decisions will be final and binding. Winners will be notified by email no later than May 31, 2010. Return of any prize/prize notification as undeliverable will result in disqualification and an alternate winner will be selected based on the stated Judging Criteria. Chosen winners must respond to the prize notification within seventy two (72) hours from when Sponsor sent notification. In the event that a winner does not respond to Sponsor’s notification within the specified time, a new winning entry will be chosen from the remaining entries based on the stated Judging Criteria. Alternate winners will be contacted via email and will have 48 hours to respond from when Sponsor sent the notification, this process will continue until all prize notifications have been responded to. Winners will be announced on or around June 3, 2010.

7. Judging Criteria. All Submissions received will be judged based 90% on creativity and quality and 10% on its relevance to Flower by a panel of judges composed of members of the thatgamecompany development team and SCEA’s Marketing and Product Development staff.

8. Prizes. Five (5) First Prize winners will each receive a PlayStation®Network card worth $20.00 for a combined total of ARV $100.00. Prize fulfillment is based on availability. Sponsor has the sole and absolute discretion to substitute a prize of equal or greater value if a prize is unavailable. If a prize is returned to Sponsor as undeliverable, Sponsor has the sole and absolute discretion to disqualify a winning Entrant and select an alternate winner based on the stated Judging Criteria. Prizes are non-transferable, and Sponsor need not substitute a prize based on winner’s request. Please allow 6-8 weeks for delivery of the prize.

9. Release and Grant of Rights. Entrants are solely responsible for their Submission and the consequences of posting or publishing it. In connection with the Submission, Entrant affirms, represents, and warrants that: (i) Entrant owns or has the necessary licenses, rights, consents and permissions to use the Submission in the manner contemplated by the Sponsor; and (ii) Entrant has the written consent, release and permission of each and every identifiable individual person in the Submission to use the name of those persons to enable inclusion and use of the Submission in the manner contemplated by the Sponsor. By submitting the Submission to Sponsor, Entrant hereby grants to Sponsor a perpetual, fully paid, irrevocable, non-exclusive license to reproduce, prepare derivative works of, distribute, display, transmit, and permit others to use and perform throughout the universe the Submission, his/her likeness and performance and every identifiable individual person’s likeness and performance in the Submission in any media. Entrant hereby releases Sponsor and its parent and sister companies, and their officers, directors, employees and agents from any and all claims, demands, actions or causes of action of any kind, nature or description, which you or any of your successors, or, assigns, may now, or at any time, have or claim to have any reason of, arising out of, relating to or in any way connected with the rights granted above.

10. General Conditions and Releases. Potential winners are subject to Sponsor’s verification. Sponsor’s decisions are final and binding in all matters related to the Promotion. Potential winners must comply with the Official Rules’ terms and conditions, and receipt of prizes is contingent upon fulfilling all requirements. Sponsor is under no obligation to use the winning submission in any media. Winners agree to the use of their name and/or likenesses for purposes of advertising, trade, or promotion without further compensation, unless prohibited by law. Additionally, winner agrees to release Sponsor and their respective parents, subsidiaries, agencies, divisions, and affiliates from any and all liability, for loss, harm, damage, injury, cost or expense whatsoever including without limitation, property damage, personal injury and/or death which may occur in connection with, preparation for, travel to, or participation in the Promotion, or possession, acceptance and/or use or misuse of prize or participation in any Promotion-related activity and claims based on publicity rights, copyright/trademark infringement, defamation or invasion of privacy and merchandise delivery.

11. Odds of Winning. Odds of winning are determined by the number of eligible entries received.

12. Publicity. By accepting a prize, a winning Entrant agrees to the use of his or her name and likeness for purposes of advertising, trade or promotion without further compensation, unless prohibited by law, and agrees, if required, to sign and return a notarized Affidavit of Eligibility and Release of Liability (the “Affidavit”) within a period that Sponsor specifies.

13. Promotion Results. To obtain a winners’ list by mail, send a stamped, self-addressed envelope to “Flower Fan Art Contest”, Attn: Sony Computer Entertainment America Marketing, 919 E. Hillsdale Blvd. 2nd Floor, Foster City, CA 94404. Sponsor will send requested winners’ lists within 4-6 weeks after it awards prizes. Requests for the winner’s list must be received by June 30, 2010.

14. Collection of Information. The information necessary to operate the Promotion was collected by Sponsor at the time of entry, and without limiting Sponsor’s rights under its privacy policies with regards to its use of the information, will be used to contact you specifically for operation of the Promotion. Information collected in connection with the Promotion will otherwise be collected in accordance with Sponsor’s privacy policy, available at By agreeing to these Official Rules, you are also agreeing to the terms of Sponsor’s privacy policy.

15. Restrictions. Void where prohibited or restricted by law.

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