It Only Does Great Games

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In just the few weeks since my last post, we’ve launched the amazing UNCHARTED 2: Among Thieves, we’ve unveiled the new 250GB PlayStation 3 and we’ve welcomed nearly half a million new PS3 owners into our PlayStation family. There is no doubt it has been a busy and exciting few weeks here; and as promised, PlayStation 3’s momentum just keeps building.

Since its introduction in 2002, the Ratchet & Clank franchise has become wildly popular, selling more than 16 million units worldwide and finding a permanent home on the “top ten favorites” lists of gamers everywhere. The latest and much anticipated installment, Ratchet & Clank Future: A Crack in Time, promises to deliver more of the signature humor and mind blowing weapons fans have come to expect while exploring the story behind Ratchet and Clank’s past and the key to their future.

While the game won’t be in stores until next Tuesday, critics are already starting to pour on the praise, touting that the latest Ratchet & Clank adventure looks like the “the best yet.” And just in time for its release, Kevin Butler is back to spotlight this incredible new addition to the Ratchet & Clank series.

In this commercial, Kevin serves as “Chief Weaponologist,” fielding a “Dear PlayStation” request from a mystery man working with an unidentified organization hoping to acquire the Ratchet & Clank weapons arsenal. The exchange leaves even the typically sharp-witted Kevin at a loss for words:

No question, we’ve got an unparalleled gaming line-up this year that includes “Only on PlayStation” experiences from our first party studios and blockbuster releases from our publishing partners. Never has there been a more rewarding time to be a PS3 owner!

And just to prove our point, here’s another “Dear PlayStation” commercial that will debut later this month that showcases a ton of great PS3 content with a crescendo that only Kevin Butler would dream up.

And for those of you who missed the commercial where Kevin commiserates with a consumer about getting her boyfriend to tap into all the great benefits of connecting to the PlayStation Network, make sure to catch it on TV again starting next week.



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  • LOL awesome commercials!

  • LOL love it. Only thing I would have done different is said. “What do I got? Exclusives!” and shown all the amazing PS3 exclusives but still, love it!

  • Those are indeed great games. =)

  • Lovin these commercials, can’t wait to play all the great upcoming games. Hell, I’m so greedy I can’t wait to see what other new experiences you guys have bakin’ for us next year.

  • great commercial.

  • LMAO I love that ratchet commercial, it reminds me of the awesome PS2 commercials with the weapons. Keep it up!!!


  • this is very funny stuff. I want to just suggest to try to slide a few games that dont get mareketd well into commercials, like a opening screen and then show off a few AAA titles . Other than than good work Mr Dille :)!!

  • Ratchet & Clank Future: A Crack in Time gets an A on 1up!

  • Funny funny funny.

  • Awesome work sony! keep it up :)

  • Haha, those are genuinely hilarious! Great work!

  • LOL! Sony if you give this ads ait time. More people will buy PS3!

  • Ha! Both are winners. Great job.

  • brilliant

  • EXCELLENT TV spot. I’d like to watch them on the French TV…one day perhaps.
    Great Job SONY…PS3 forever

  • Great commercial, my gf wants me to get this game so I’m definitely getting it (I still occasionally play LittleBigPlanet with her).

    However the commercial will continue to be a lie until PS3 does Cross Game voice chat and auto-syncs trophies.

    On a side note, I got Demon’s Souls, and its astoundingly good (and not at all as hard as people say I’ve only died like 4 times in 20 hours so far)

  • Great work! Although, I think the montage could use a few more games.

  • I love these ads.

  • Love the Second one
    Awesome Job

  • Mr. Dille, I wanted to let you know that this capaign has to be the best ever for Sony.

    I must say, “There is no better time to own a PS3!” (HUGE SMILEY FACE)!! Even if it is on my 60G 2007 version.

    Keep up the great work.

  • Sony is just kicking the crap out of everyone right now. I love it.

  • Jeeeeeff!

    You need to whack your Internet Hamsters- I can hardly read certain sections because the hyperlinks are jumping up several lines and overlapping with other text.

    Your PR Ninjas might have some interest in this respect as well. But I don’t recommend whacking them.

  • Two words: Mon Tage!

    :D Haha, I wish the EU commercials were as good.

  • The general commerical fails to name the titles available. This should be a key message. Its also heavily Uncharted filled. Theres more than Uncharted on the console.

    On a side note, atleast this commerical isn’t sexist. So you get a point for that.

    The Ratchet commerical is devoid of the humor found in the older ones. I am disappinted :( However, atleast it shows off the game. Granted more gameplay could have been included.

  • Rock on Kevin Butler, rock on.

  • Another great PS3 commercial. Too funny. Keep them coming Sony.

  • Mr. Dille, is there any chance you could get these and all of the other ones on the PS Store in HD for us?

  • Kevin Butler is my hero!

  • Dille and Trenton need to stop talking. While the brand is doing great and I love the upcoming games those two talking always leads to PR speak which gives me a headache.

  • Great, now what about the great games it DOESN’T play, such as the first four Rachet & Clank games? You should really hurry up and do something about that. Read: Finish the freaking PS2 emulator, or at LEAST own up to the fact that you’re working on it.

  • Hardcore playstation gamer here & I want to say thank you Sony for all the great games available to me. My collection is incredible!

    Ps3 is the Best!

  • Awesome again. I see Gran Turismo 5 Prologue is still getting included. Can’t wait to see what we get with GT5.

  • Okay, that first one was freaking hilarious. The second was freaking awesome. Hence, that was freaking, hilariously awesome. I think the absence of Ratchet & Clank footage in the montage was jarring. Still, very well done.

  • Seriously the best ads in so so many years. Whoever decided on this direction for the marketing is a keeper.

    Lol at the Jack Tretton picture at the end of the Mon Tage ad!

  • LOL…. Sony hit the jackpot with Kevin Butler…

  • Oh, and I second the placing of all of these commercials on the PlayStation Store. (I actually I’m probably WAY further back in that line than second.) Maybe a section specifically for this campaign?

  • LMAO epic wig!

  • Hey Peter, PS3 it does everything but MUSIC VIDEOS & MP3 downloads. What’s up with that?

  • Sorry, but that new Ratchet and Clank commercial fails. It does not capture the feelings of R&C. It makes it seems as if R&C is a serious game, then in actuality, it is not. You guys need to bring back the old R&C commercials because that is what sold many people on this series. This commercial just is not doing it and does not do the game justice.

    The Montage commercial on the other hand is both a hit and miss. Hit with Killzone 2, UC2, GT5, and Resistance 2 (The opening). It fails to show off games such as inFamous, Ratchet and Clank, LBP, Demon’s Souls, Fat Princess, Flower, and others.

  • Also I’d like to add that Sony has actually done a good job at SHOWING these commercials regularly. I’ve been seeing them all the time on Comedy Central, I think I saw one during House too…

    the other day I was playing Uncharted 2. My friend, casual gamer, comes over and sees me playing and says “Wow is this Uncharted 2? It does look like a movie, like they said in the commercial.”

  • @Peter Dille
    That’s awesome peter great advertisements keep it up. Maybe even apply this to PSP if you could in some way.

    However can we get PS2 Backward Compatibility back please. I’d love to switch to a slim from my loud, hot, space consuming, 60 gig and no I don’t have a PS2 anymore and I prefer what the PS3 does for PS2 games anyway.

  • Montage one is the best, just for having Kevin in the 80s rock wig and the miniature stage effects on his desk.

  • Sony has the best gaming commercials! Wow

  • The Ratchet commercial is only ok, but that montage commercial is fantastic. Good show.

  • omg, lol “tight…”

  • Tight Commercials lol

  • We rule!!!

  • That commercial is bad ass and funny as hell. I like these cause they go for the tween, teen, young adult and heck adult humor. Kevin Butler is funny as hell too with his dry sense of humor. Nice Sony loving it!!

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