No Win Like a Sports Win

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We’re now a couple of months into our 2009 EA SPORTS “season”, and I’ve been delighted with the response to our first titles out of the gate this year, especially with products like Fight Night Round 4, Tiger Woods PGA TOUR 10 and NCAA Football 10 really capturing the imagination of fans on the PLAYSTATION 3. With the launch of Madden NFL 10 around the corner, I think it’s very clear how we’re prioritizing quality and innovation in our pursuit of delivering personal access to the emotion of sports through everything we do this year. And as Maddenites around the country ready themselves for Aug. 14, we know “training” for Madden launch on the PS3 has become just as important to gamers as NFL Training Camps are for NFL players, as our new TV spots clearly show.

I also think it’s likely become very obvious to sports fans of all ages – gamer or not – over the past several weeks how we intend to deliver “The Win” in a way unlike any other sports brand in the world. Whether you’ve watched the NBA Finals, the Stanley Cup Finals, Wimbledon, or most any other major sporting event this summer, our EA SPORTS brand TV spots, created in collaboration with our partners at PlayStation, have been everywhere sports fans live and breathe this spring and summer. These spots are celebrating the fun and emotion of sports video games.

Delivering access to “The Win” is at the heart of everything we do. It’s why we consume sports differently than anything else we do, and we’re excited that the PlayStation team shares our passion for “The Win” that makes the sports video gaming experience so unique. These new spots convey the passion and intensity of sports gaming differently than we have done in many years, and it’s a testament to our shared vision to develop a unique and innovative campaign that would merge the worlds of real sports with that of the virtual world. I hope you all agree the end result really nails the experience we all know and love when playing sports videos – the euphoria of “The Win”, which for the great majority of us will be the closest we will come to the “real” thing on the field, pitch, rink or arena.

When we think of the sports gaming experiences we’re delivering with Sony this year, it’s very clear that our partnership and our commitment to the PlayStation platforms has never been stronger. Consider that…

  • In Madden, PS3-PSP integration will enable NFL fans to build their own formations & plays from scratch. Via connectivity with the PS3, fans can perfect their plays on-the-go and download them to their PS3 anytime.
  • In the EA SPORTS Complex on PlayStation Home, Club Fight Night is now open and drawing in Fight Night Round 4 fans, while four new Red Tournament poker tables have also been added to handle the overwhelming interest (nearly 2 million games played to date).
  • We’ve recently announced that this fall our revamped EA SPORTS Challenge Series will create a global online competition exclusively on the PLAYSTATION 3. In addition to the robust online competitions, our first live event is later this month in Dallas. Get in the action today and get all the details by visiting www.easportschallengeseries.com.

It’s clear that there’s never been a better time to be playing EA SPORTS games on the PS3 and PSP. Download your Madden demo today, and I hope PS Nation is ready to fight for every yard when Madden hits stores next week, as I know I will be with my beloved Patriots.

My sincere thanks to Rob Dyer, Pete Dille and Scott Steinberg of SCEA for their help and support in creating these ads, to our talented creative team at EA, and to the tremendous team at Heat/Freestyle.

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