Heavenly Sword marketing guy here. Usually I just watch this blog from the sidelines and let our production teams talk (because lets face it, you guys don’t want to hear our marketing mumbo-jumbo) … but our blog team asked me to elaborate on the recent Heavenly Sword videos we just released, so here it is. Hopefully without all the marketing buzz words.
This week’s release of the Heavenly Sword animation prequel and the “Making of” series marks the start of a five-week video campaign that leads into the game’s release. The plan was to provide an exclusive peek to our GAP members on Mondays, then release publicly on Thursdays via the PLAYSTATION Store and on HeavenlySword.com. But this thing called the “World-Wide-Web,” is an amazing animal that doesn’t do too well with keeping things um, secret. So as soon as it hit our “exclusive group,” it basically spread everywhere (not necessarily a bad thing). The good news is, despite the early release, the benefit of downloading the video on your PS3 is that you can watch it in full HD glory on your HD television screen [cue angelic chorus].
As for the videos – the animation prequel gives you a glimpse of the Heavenly Sword pre-history up until the start of the game. This “making of” series highlights the team’s efforts to bring you Heavenly Sword, focusing on different elements of production. I know many of you can’t wait to play the game (…something about the demo being too short…), but hopefully these will be enough to keep you waiting until September 12.
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